Behind the Scenes: Our Collab With UPS!

On a hot(!!) summer day this past June, our Mt. Airy neighbors were quite puzzled to see a full-blown movie set outside the warehouse.

It wasn't easy to keep the details under wraps, but now that the campaign is live we can finally share the news: Kelbourne Woolens was selected to be part of a UPS advertising campaign highlighting small businesses!

The crew was amazing, filming Courtney and Kate as they shared their experience with UPS and captured plenty of behind-the-scenes moments around the warehouse. They even rigged a camera to our yarn swift for some truly unique shots!

One of our employees, Katie, cautiously observing the camera crew attaching a camera to our skein winder.

In addition to the commercial, we also filmed a segment of UPS Business Trips with influencer Kareem Rahma, best known for his hit series Subway Takes! The video features our wonderful UPS driver, Juan Carlos Arboleda, who takes Kareem on a drive around Mt. Airy before stopping by our retail space for a visit.

During his visit, Kareem tried to buy Pollyanna Pufferfish and quickly learned that yarn shops don’t sell finished samples—you have to make the project yourself! He also got to check out our beloved Donegal Tweed yarn, Lucky Tweed, and browse through what he playfully called our collection of “materials.”
Camera crews filmed all steps of our business from picking the yarn off the shelves, packing, and adding a label!